By the time an existing situation has been analyzed and understood, it has – by the very nature of time – moved into the past. Holding on to what we understand is, therefore, often an effort to cling to something that is already outdated – and will soon be obsolete. The fear of losing what we already have can exceed our desire to explore what lies on the other side of the obstacle, which is the status quo. The longer one preserves it, the further one slips into the past. But the introduction of something new – true innovation – breaks through the crumbling structure of the status quo. Innovation does not replace the status quo. Instead, it separates us from a stagnant past, moves us into the present, and propels us toward a more creative and productive future.
Throughout the 1980s, American car manufacturers continued to do what they did best: mass produce automobiles more effectively. While U.S. manufacturers produced cars with ever-increasing efficiency, foreign manufacturers focused on injecting innovations into the end product: the cars that consumers would be experiencing as drivers. Consequently, by clinging to the status quo, the Americans lost a substantial percentage of the automotive market to foreign manufacturers. Consumers were demanding imaginative vehicles that pushed the limits of innovation, and they were willing to pay more to get them.
Here are some questions to probe further:
- Looking back at our past (personal, professional or as an organization), can we identify an example where we tried to hold on to the status quo?
- Have we adopted thinking patterns that support aim to maintain a current status quo?
- How willing are we to challenge the status quo and be open to innovation – through new designs, services, products, processes, and behaviors?
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