Present to senior management or to a client
Secrets to convert technical material for a non-expert audience
You have to give a presentation, and it needs to go well. You are deeply immersed in your work and in your subject area. You need to report on a project status, you need to get funding, or you want to get buy-in to an idea. The catch is that you’re the expert and the audience isn’t. This program reveals the secrets that allow you to connect and communicate with a non-technical audience. Learn and practice the skills to make technical material understandable to non-technical audiences and to have maximum impact.
Audiences derive the following benefits from the program:
Understand how executives, senior leaders and public officials with little time and little technical knowledge listen to your presentation and make their decisions
Learn how storytelling can be effective in a professional context
Tweak your content for maximum impact with your audience
Leverage dissatisfaction layering to prepare the audience for your solution
Design presentations and handouts to be memorable, and avoid death by PowerPoint
Use neuroscience to your advantage and ensure the audience will remember your presentation
Recognize what gives you influence and impact with your audience (tip: logic and rational thought are not at the top of the list)
